Advisory Services
Shorten Time-to-Revenue and Manage Risk
Farallon helps some of the largest industrial and cybersecurity companies in the world accelerate their time-to-revenue and manage risk. Our technical and business expertise in embedded, OT and DevSecOps cybersecurity allows us to help our industrial clients to de-risk digital transformation projects and our cybersecurity technology companies to better position and market their solutions.
Risk Management
Farallon Technology’s 360° View™ and risk assessment services helps our clients manage digital transformation risk.
Technology Marketing
Full CMO services covering product planning, product marketing, demand generation, and content marketing.
Farallon Technology 360° View™
Farallon Technology’s 360° View™, the basis for our technology selection advisory services, is an advanced and emerging technologies and services knowledgebase and methodology that helps our customers make the right technology decisions. Our unique insight takes into account: customer needs, readiness, technology fit (integration ability, overlap, problems solved), vendor risk, and comparative return on investment.
Technology Marketing
We provide fully outsourced CMO services covering strategy, branding, product marketing, demand generation, and content marketing. We help our cybersecurity clients to understand the competitive landscape, position their solutions, and accelerate time-to-revenue with targeted, middle-of-funnel (MOFU) and bottom-of-funnel (BOFU) content.
Product Positioning
Market intelligence, competitive analysis, pricing analysis, product roadmap planning, feature prioritization, partner selection, channel development, MRD/PRD planning, and standards compliance planning.
Product Marketing
MOFU and BOFU content development, ghost writing, messaging architecture, business and technical messaging alignment, value proposition development, vertical marketing, sales development tools, ROI tools, and explainer videos.
Education and Demand Gen
Target market analysis, contact identification, content development, content factory, marketing automation, email campaigns, Facebook and LinkedIn campaigns, webinars, blogs, tracking, and ROI analysis.